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Researchers disagree over the extent to which organizations can introduce innovations such as electronic commerce within existing organizational structures. Some argue that such innovations require completely autonomous innovating units. Yet, such autonomous units may have difficulty making use of scale, skills, and infrastructure in the established organization. This paper attempts to resolve the apparent conflict by building and testing a new theoretical model of organizing to adopt adblp:conf/icis/Westerman02 fatcat:x4riw2ahm5a2neotah3rux26gq