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A CLASSIFICATION APPROACH FOR NAÏVE BAYES OF ONLINE RETAILERS
2017
Acta Informatica Malaysia
Many small online retailers and new entrants to the online retail sector are keen to practice data mining and consumer-centric marketing in their businesses yet technically lack the necessary knowledge and expertise to do so. In this article a case study of using data mining techniques in customer-centric business intelligence for an online retailer is presented. The main purpose of this analysis is to help the business better understand its customers and therefore conduct customer-centric
doi:10.26480/aim.01.2017.26.28
fatcat:geshrceoofb4zb4facb6rzkkqm