A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2021; you can also visit the original URL.
The file type is
Determination of Business Strategy with the SWOT Method on Snail Chips Product at PT. X Kediri
Proceedings of the 2nd International Conference on Business and Management of Technology (ICONBMT 2020)
This study aims to determine the business strategy used in increasing sales of snail chips at PT.X based on quadrants. The research method used was observation and interviews to get information about the company's Strength, Weakness, Opportunity, and Threat to the workforce at PT. X. From each item, we determine the weight, rating, and score of each item. Then the results obtained value is located in quadrant II, with the decision making carried out strength activities to reduce the threatsdoi:10.2991/aebmr.k.210510.017 fatcat:ai7gxfzi3zgs3is2wq4gjc24aa