Are you (self-)tracking? Risks, norms and optimisation in self-quantifying practices

Boka En, Mercedes Pöll
2016 Graduate Journal of Social Science   unpublished
In this paper, we reflect on self-tracking practices in the context of neoliberal ideologies-predominantly the quest for self-improvement as mediated by and affecting the individual. On the backdrop of Foucault's concept of governmentality and current academic research on the Quantified Self, we consider online accounts and reflections of people's self-tracking endeavours as they emerge from and exist in neoliberal frameworks. We will outline how they relate to and produce ideas of humanity as
more » ... nherently risky, the construction of 'normality' based on individual parameters, as well as optimisation as a never ending imperative where new opportunities for improvement are paramount. Finally, we present and suggest ways of queering self-tracking in order to subvert and reconceptualise its practice in order to imagine and enable the emergence of different utopias. self 'I've gone to some great extremes in search of sexual satisfaction' , says Miles Klee in an article for The Kernel (2015), prefacing an account of his light-hearted experiments using self-tracking apps to gather data about his sexual activities. After all, he states, '[h]ow could I improve my sex life without first assessing how I normally bang?' Klee downloaded three different apps onto his smartphone-Intima, Love Tracker, and Track My Sex Life-and proceeded to log each instance of sexual activity with his wife over the next two weeks. Among the variables he tracked were the duration of each sexual encounter, the kinds of activities performed, their loca
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