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Behavioral Targeting (BT) in the past few years has seen a great upsurge in commercial as well as research interest. To make advertising campaigns more effective, advertisers look to target more relevant users. Ad-networks and other data collectors, such as, Cellular Service Providers (CSPs), hold a treasure trove of user information that is extremely valuable to advertisers. Moreover, these players may have complimentary sets of data. Combining and using data from different collectors can bedoi:10.1145/2627534.2627547 fatcat:qgo4ri63kbefdijb63djwmqqte