In this paper, we present a new model of "Transforming Learning" (TL) which incorporates key elements of cognitive, affective, conative, and applied behavioral learning that can result in enhanced student learning compared to traditional cognitively-focused teaching methods. After introducing the TL model as a resource for improving student learning, we compare this TL model with the Theory of Reasoned Action and identify how behavioral intention and the learning process are similar. We then

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... lain the elements which make up TL and briefly describe the factors which make up the cognitive, affective, conative, and applied learning concepts which make up this model. We conclude by encouraging faculty and administrators to improve the quality of business and public administration education by adopting a TL model which enhances student learning and the application of learning concepts.