WORK PLACE MOTIVATION AMONG WOMEN PROFESSIONALS WORKING IN HEALTH SECTOR IN COIMBATORE

R Baskar
2016 International Journal of Management and Social Science Research Review   unpublished
Women equally perform tasks as efficiently as men and play a vital role for the growth of our economy and our country and are proving that they are the backbone of our nation. Women development was one of the main aims of planning process in India. There has been a considerable increase in the plan lay out in the past six decades to meet the important needs of women. There was a transition from welfare oriented approach to development and empowerment beginning in First Five Year Plan with
more » ... ear Plan with respect to consecutive Five Year Plans. The Planning Commission has identified three major areas for the development of women including education, health and welfare. There has been a continuous thrust given to women's education in all the five year plans. One of the important aspects to energise the behaviour of people is termed as motivation which helps individual in directing towards a goal. Work place motivation is the relevant factor influencing the quality and content of work related outcomes in the organisation. Employee performance can be achieved at required amounts if the organisation sets goals which are motivating the individuals (Mendonca, 1994) shows the importance of motivation. This study was conducted among the women professionals working in health sector in Coimbatore. The researcher adopted purposive sampling method to collect data among 60 women professionals in Coimbatore. The study aims to find out the level of motivation among women professionals and its relationship with personal factors. Introduction The growth of women was one of the main aim of planning process in India. There was a transition from welfare oriented approach to development and empowerment beginning with First Five Year Plan with respect to consecutive Five Year Plans. The behaviour of the people is energised by the process of motivation, that too for women who face many either related to work or other pressures are very much in need to get motivated. Women get opportunities in almost all the areas wherein men work. Still there are many factors such as gender bias, domination, work place inequality, sexual harassment, which halter their progress. In many a cases a woman has to play dual role of managing home and managing work which puts them in more stressful situation making it difficult to strike a balance between them. In spite of all these challenges women excel in lot of fields and it paves way to find out what motivates them.
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