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Penerapan Social Engagement Dalam URC (UMKM Review Contest) Sebagai Bentuk Komunikasi Pemasaran Pada UMKM Kota Padang Panjang
2022
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
This study aims to determine the application of Social Engagement in URC as a form of marketing communication in MSMEs in Padang Panjang City. To describe this research, it uses the Social Engagement theory by Bassuk, Grass and Berkman. In this theory, there are three components in Social Engagement, namely, social networks, social activities and social media. This study uses qualitative methods with data collection techniques using observation, interviews, and documentation. And using
doi:10.47233/jkomdis.v2i1.56
fatcat:5jmslfkpe5cyho4c5lobm5syuq