On our way to the villages -where we are going to conduct the interviewsthe scenery of the agricultural landscape and the omnipresent entrepreneurial activities and movements of people convey an air of hope in this country that has a painful ' recent' past of genocide and civil war ( Figure 3 .1). As we by-pass a man on his motorbike, transporting a bunch of f leshy, well-fed farm chickens, one of our Cambodian colleagues observes: ' The good quality farm chickens are transported to the urban

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... eas to be eaten by the well-to-do, and the agro-industrial skinny chickens are brought to the rural areas to be consumed by the poor'. Then, he bursts out into spontaneous laughter. The f low of chickens illustrates new ways of food exchanges. This chapter zooms in on an emerging food market, with new actors and foodstuffs, in rural Kampong Thom. It aims at stimulating a ref lection on the implications of marketed food from a right to ( adequate) food and gendered social justice perspective. 1 Ultimately, the readership will be able to assess by itself whether the cynical jokes and outbursts of laughter triggered by the chicken transporter can be seen as an ironical reaction to the unbearable effects of neo-liberal globalization.