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The orderliness of flow
2019
Zenodo
This paper follows Sharrock and Anderson's recommendation (derived from their comparison of the practice of general ethnographic enquiry to ethnomethodological studies) in order to consider what 'can be found from a small amount of data.' Our data comprises 60 seconds of audio-video materials contained in an advertisement, materials that are publicly available. The advertisement employs a range of commonplace idioms and understandings from everyday life that are simultaneously embellished and
doi:10.5281/zenodo.3459308
fatcat:r3hoceprqbggjewzeigedcmvqy