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Analisis Kepuasan Pelanggan dalam Belanja Online: Sebuah Studi Tentang Penyebab (Antecedents) dan Konsekuensi (Consequents)
Jurnal Siasat Bisnis
Abstrak This study is aimed to analyze customer satisfaction in online shopping and its antecedents and consequences emerged. 300 consumers, who have shopped online and been selected through convenience sampling method, involved in the study. Questionnaires were adapted from the established research instrument and were tested before being spread to the respondents. Structural Equation Modeling was used to hypotheses. The results indicate that all of hypotheses are supported. This means thatdoi:10.20885/jsb.vol16.iss2.art1 fatcat:lniafmg75raxpcwfihp4xqyfdq