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Modeling the Success of Application-Based Mobile Banking
2019
Economies
The present study addresses the issue of mobile banking customer retention by developing and empirically testing a theoretical model that describes the way mobile banking success is achieved. The data collection process was conducted via a web-based questionnaire survey through which 402 usable responses from users of application-based mobile banking services were collected. The data collected were further analyzed via covariance-based structural equation modeling. Results indicate that
doi:10.3390/economies7040114
fatcat:h3zqk2q56bbevdiaqpmk4ghddy