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How Important is Twitter to Local Elections in Brazil? A Case Study of Fortaleza City Council
2016
Brazilian Political Science Review
Studies on the effects of the internet on elections have revealed how Social Network Sites (SNSs) are used by citizens to learn about, choose and contact their representatives. This article analyzes 27 Twitter accounts managed by Fortaleza's city councilors who ran for reelection in October 2012. The study aimed to discover the importance of Twitter in the councilors' campaign strategies: what kind of messages were sent by the councilors who adopted digital communication strategies to their
doi:10.1590/1981-38212016000300005
fatcat:rwmboinisrerrhyymmrisz5qhy