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Value vs Magnitude: Distinguishing Information Sources That Contribute to Malaysian Exporters' Promotion Competency
2009
International Journal of Business and Management
Firms venturing abroad understand and rarely deny the significant role that information plays in export promotion. Nevertheless, the common misconception that can potentially threaten the business judgment of most exporters is that 'the more information you know, the better it is for your firm'. Unbeknownst to them, it is the value (and not magnitude) of information that will contribute to the success of a firm's ventures. In this paper, the authors attempt to illuminate if not identify the
doi:10.5539/ijbm.v3n6p123
fatcat:hoxizuzayfazfobbrbcsht4mnu