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Assessing Corporate Reputational Damage of Data Breaches: An Empirical Analysis
2013
Bled eConference
Corporate reputation represents a core asset of companies and research has shown that better reputation can have positive effects such as increased revenues and sales. On the other hand, companies may suffer reputational damage that can result from internal or external and potentially unforeseen events such as operational losses. In this paper, we present an empirical analysis of how unforeseen IT security incidents have an impact on corporate reputation. With a focus on data breaches, i.e.
dblp:conf/bled/SinanajM13
fatcat:in3574ss7vdvveo43g7nuegsza