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FROM DIGITAL INFLUENCERS TO INFLUENCER-LABORATORIES. A CASE STUDY OF LIL MIQUELA
2021
Selected Papers of Internet Research, SPIR
This research focuses on an emerging influencer category called CGI influencers. CGI influencers are fictional characters created with computer modeling techniques that have profiles on social networks and sociomaterial trajectories built with the aid of digital marketing, business intelligence and media companies. As an empirical object, we chose Lil Miquela - "the robot influencer", one of the most successful examples of this genre of micro celebrity on Instagram. Our main goal was to map the
doi:10.5210/spir.v2021i0.12146
fatcat:qho4qanhkrgcvgf67d3n4ng464