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Social Media Challenge: Sentiment Analysis in Maruti Suzuki India Ltd
2014
GSTF Journal of Psychology
The growth of social media platforms and its users has shown a stupendous growth since 2005. According to a survey done by Social Media Examiner with social media marketers, 83% of the respondents agreed that social media is the need of the hour for organization because customers use it for giving their opinion about the product/service the organization offers. It's a proven fact that social media distributes information much faster than traditional word-of-mouth. Thus, it's more important than
doi:10.5176/2345-7872_1.2.18
fatcat:2zt76ruyczarfe76qrvm4iwtgi