Cornell Journal of Law and Public Policy: Vol. 26 : Iss. 1 , Article 6. A few short years ago, one article questioned whether 2012 would be the year of subscription-based services. Indeed, subscription-based business models have become increasingly prevalent in recent years. For example, Graze, founded in 2009, delivers a box of healthy snacks to its customers on a weekly or biweekly basis. Graze customers' subscriptions continue indefinitely until a customer affirmatively cancels. In 2014,

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... e saw its sales grow thirty-one percent. Other subscription-based startups offer various goods ranging from razors to groceries.