By investigating tourists'perception and satisfaction in Dujiangyan, this paper finds out the significant influencing factors of Tourists'Perception in Dujiangyan, and discusses the development strategy of Dujiangyan cultural tourism based on tourists'satisfaction. Firstly, this paper provides a brief overview of Dujiangyan cultural tourism resources; secondly, according to the theory of tourists'satisfaction and Dujiangyan tourism resources, it selects the evaluation index of tourists'

more »

... tion to form a questionnaire. Then it analyzes the tourist market of Dujiangyan from the perspective of demography and tourists'behavior characteristics, and makes an empirical analysis of the current situation of Dujiangyan's satisfaction, and puts forward the corresponding development strategies of cultural experience tourism from the perspective of improving tourists' satisfaction. The results of this study are expected to provide some references for promoting the development of cultural tourism in Dujiangyan and the construction of famous international tourist cities.