Level of Social Media Addiction of Y and Z Generation in North Cyprus

Nuran Öze, Sonuç Zorali
2022 Proceedings of the European Conference on Social Media  
As technology has advanced, daily interpersonal communication has also altered and shifted to a different level. With the widespread use of the internet and personal technological gadgets hitting the market, social web and social media settings became the essential field of communication for humankind. Now, mostly people use internet-based social communication webs to communicate instead of having face-to-face interaction. This study will focus on the subject of social media addiction in North
more » ... yprus. Our main focal point is the purposes of social media usage, the habits of social media usage and addiction of social media, ranging from the vast majority of the current population, who have experienced technology from a young age, Y generation, and those born into technological innovations, Z generation. During the research it has been used Aylin Tutgun-Ünal's "Social Media Addiction Scale" (SMAS) in order to analyze the social media addiction of Y and Z generations. SMAS consisted of 41 articles and was approved as constituting validity and authenticity in 2015. Besides Facebook, SMAS measured other addictive social media applications in use. It has attempted to find answers for our research questions by comparing and analyzing Y and G generations scores. By the end of this research, results enabled to determine that the Y and Z generations were on a low-scale addictiveness to social media. In any case, it has been noticed how the socially addictive scale was low with occupation, mood adjustment and differentiation on the levels of repetition and conflict. According to the research findings, participants' social media engagement was on a medium level of addictiveness; women spend more time on social media than men, receiving emotional support; social media is mostly used for interpersonal communication; and Y generation has passing more time on social media compared with the Z generation.
doi:10.34190/ecsm.9.1.165 fatcat:cp355dtnbjb57ovp37dcrlttnu