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As data become more and more ubiquitous, so too do data visualizations, which increasingly circulate online and are an important means through which non-experts get access to data. This paper addresses the factors that affect how people engage with data visualizations, a relatively under-researched focus in visualization research to date. Drawing on qualitative, empirical research with users, we identify six factors that affect engagement: subject matter; source/media location; beliefs anddoi:10.5210/fm.v21i11.6389 fatcat:uape3b2uovdatmfugscu3gz6nm