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The Factors that Affect Usage Intentions and Travel Intentions of Travel-Related WeChat Official Accounts
2020
Sustainability
WeChat Official Accounts (WOAs)—a feature of WeChat—are thriving. However, studies on travel-related WOAs remain scarce and lack depth. This study aimed to identify the factors that influence usage intentions and travel intentions in regard to travel-related WOAs. Based on the Uses and Gratifications (U&G) theory, this study developed a theoretical model and examined the model through a web-based questionnaire. The questionnaire was distributed through the online survey tool Sojump. After
doi:10.3390/su12156108
fatcat:xefqbgt5rbb2vkihtverohveni