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An Integrative Design Framework for New Service Development
[chapter]
2014
Lecture Notes in Business Information Processing
Service innovation is focused on customer value creation. At its core, customer-centric service innovation in an increasingly digital world is technology-enabled, human-centered, and process-oriented. This requires a cross-disciplinary, holistic approach to new service design and development (NSD). This paper proposes a new service strategy-aligned integrative design framework for NSD. It correlates the underlying theories and principles of disparate but interrelated aspects of service design
doi:10.1007/978-3-319-07950-9_4
fatcat:ecq2s5sndzfivnsnwehtx4gpue