In this article, the issue of the effectiveness of multimedia educational technologies in forming professional skills of future managers of socio-cultural activity is considered. The special attention is given to the analysis of the component and informative completeness of the developed didactic model, which reflects its axiological and developing character. Mastering of professional skills is emphasized to promote self-realization of a personality by involving an active interaction with the

more »

... ternal environment. Systematic use of multimedia educational technologies allows increasing the efficiency of professional training of specialists in accordance with modern requirements of the society.