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A Study on the Qualitative Simulation of Consumer Behavior under the Environment of Electronic Commerce
Proceedings on Intelligent Systems and Knowledge Engineering (ISKE2007)
The paper focuses on the qualitative simulation of consumer behavior under the environment of electronic commerce. The foundation of the qualitative simulation system is consumer attitude theory, consumer psychology, sociology and economics, and the system is oriented to how consumer behavioral intention has been formed. According to consumer behavior characteristics, the qualitative simulation system has been designed based on qualitative simulation and qualitative process theory. The systemdoi:10.2991/iske.2007.81 fatcat:meswryqimbbkpfc7jxama4huui