A STUDY CUSTOMER SATISFACTION TOWARDS PASSENGER CARS IN THANJAVUR DISTRICT

S Priya, S Surulivel
2016 International Journal of Innovative Research in Management Studies (IJIRMS)   unpublished
The study focuses on customer satisfaction based a car providers among the buyer. In a shorter span of usage of vehicle (car) has a drastic increase and that automobile dealer to innovated, but still the process innovation have not supported to make the user consumer more expectation. The dealer sales as a car to buy when the dealer performance to impress the customer and communicate is important one. The customer satisfied very comfortable travel and which we customer (passenger) from the car
more » ... nger) from the car dealer provider is the offers due more customized offers, add on dealer make the cars shift from one providers to another and leads to solid rivalry among their automobile companies. The purpose of his study is to create customer satisfaction towards passenger cars. The study has been done in Thanjavur district comprising a sample size of 300.After the data collection, researcher has identified satisfaction level of customer view about automobile industry in passenger car dealer the result of this analysis is showed that the respondents were mostly male(85%) as female(15%).The data analysis shows that Gender, Age marital status, Occupation, Income level of customer are significant factor that decide usage of customer satisfaction of various passenger car dealer in the study area.The overall satisfaction level is (95%) has been satisfied.
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