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Ill Consequences of Social Media in Intepreting Customers Buying Opinion
VOLUME-8 ISSUE-10, AUGUST 2019, REGULAR ISSUE
This research aims to study the interaction between the companies and the consumers directly. Now a day's social media is playing a vital role for the marketers. It creates curiosity, brand awareness. Social media is the fastest way to get in touch with the consumers. The traditional word-of-mouth publicity has been replaced by word-of-web as consumers are increasingly referring to social media sites before making a purchase, greatly influencing buying behavior. This Study is focusing on thedoi:10.35940/ijitee.b1107.1292s419 fatcat:h3hy3b5nhjgtfej7qyfgj3owhi