L'uso strategico della comicità nel discorso politico di Silvio Berlusconi

Kamila Miłkowska-Samul
2013 Studia Romanica Posnaniensia  
Kamila Miłkowska-Samul, L'uso strategico della comicità nel discorso politico di Silvio Berlusconi [The strategic use of humor in political discourse of Silvio Berlusconi], Studia Romanica Posnaniensia, Adam Mickiewicz University Press, Poznań, vol. The aim of this article is to illustrate some of the mechanisms existing in political discourse which employ emotions and humor as a persuasive means. The study is based on authentic texts produced by Silvio Berlusconi. The importance of emotions
more » ... ance of emotions and humor in political speech is viewed in the light of changes taking place in public communication due to the development of mass media and Internet, leading to, among others, ever more frequent use of the comical aspect of communication as a method of gaining and maintaining political power. That is why the use of emotions and humor in Berlusconi's speech is analyzed as a strategic choice and a powerful instrument of political struggle. The article highlights the role of emotions and humor in creating a positive self-image of the politician.
doi:10.14746/strop.2013.403.004 fatcat:4u27uwm2yzgyln2mxlgbc5rwpm