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Perception of breast cancer prevention campaigns among women in Braşov
2017
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Preserved Fulltext
Once health marketing appeared, the concern for its development and for health, generally speaking, has increased, especially as regards the prevention of certain diseases. Health marketing refers to marketing strategies and campaigns aimed not only at healthy individuals, but also at the sick ones. Given that it is easier to prevent a disease and that access to information nowadays is handy, the present paper aimed at analysing opinions and attitudes of women in Brasov regarding prevention
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