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This paper presents a hybrid framework that integrates value analysis and decision making for eliciting and evaluating design alternatives. Value analysis approach relies on the integration of the functional analysis through the systematic use of the functional analysis system technique and quality function deployment. This value analysis methodology enables customer requirements to be linked to specific design alternatives during the project design stage. The degree of project complexity willdoi:10.1061/(asce)0733-9364(2007)133:10(761) fatcat:zllqaqzi5fhyfargtuiuqlq5re