Critical Success Factors of Purchasing Polished Gemstones

Elimawaty Rombe, Zakiyah Zahara
2016 Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship   unpublished
The purpose of this study is to identify the critical factors impact the consumers' decision on purchasing polished gemstones in Indonesia. Data for this study were collected from 162 respondents with varies background whitin the city of Palu in Indonesia. There were 27 indicators tested in this study. Based on the exploratory factor analysis (EFA), there are 19 indicators support the finding of critical success factors affect consumers purchasing behavior of polished gemstones in Indonesia.
more » ... es in Indonesia. Indicator (X3) has the most significant factor loadings and the supporting performance (X10) has low factor loadings The indicators are segregated in the main six factors. This research has limitation in the number of respondents involved in this study. In addition, the consumers behavior in other regions of Indonesia may have different behavior so that the further study should be tested in different regions to support the findings. This paper provide data for developing the constructs in consumers behavior of luxury products. Therefore, the future research might test and analyse the factors with other constructs with the aim to a new insight in consumer behavior of luxury products.
doi:10.2991/gcbme-16.2016.62 fatcat:c3rgyfmj35d4zkr2kuzaprhnli