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The researchaimedto understand the relationship and influence of Instagram @mrtjkt social media branding on customer engagement as an effort to increase the use of MRT as sustainable green transportation to reduce traffic congestion and pollution in Jakarta. The quantitative research approach with a survey method was carried out to 100 respondents from the total population on Instagram Followers @mrtjkt. The quantitative analysis was implemented using correlation test, coefficient determinationdoi:10.21512/ijobex.v3i2.7122 fatcat:l2efxkfrjzcypmnpj6bqqo7tje