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Objective: To assess any effects among Māori (the indigenous people of New Zealand) smokers and their whānau (the traditional Māori family unit) of a campaign designed to support Māori smokers to quit smoking. Method: New Zealand-wide cross sectional population surveys between 2000 and 2002 of smokers and whānau pre-and post-airing of the campaign. Measures included recall and awareness of the campaign; perceptions of the campaign; and campaign-attributed changes in quitting-related attitudesdoi:10.1111/j.1753-6405.2008.00310.x pmid:19076749 fatcat:qapyxaeu5jfupazeibspkwyq5i