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Determining Adventure Tourist Loyalty: Mediating Role of Tourist Satisfaction and Quality of Life
2020
Journal of Asian Finance, Economics and Business
This study aims to test the interrelationship among perceived value, tourist satisfaction, quality of life, and tourist loyalty in an Indonesian tourist adventure destination. The respondents were recruited from Bromo Mountain, East-Java Province, Indonesia. For this study, 250 questionnaires were distributed, of which 240 could be used for analysis, yielding a response rate of 96%. Data was analyzed using Partial Least Squares with smartPLS 3 software. Both outer model and inner model
doi:10.13106/jafeb.2020.vol7.n10.255
fatcat:akzh7qgdqbhtrlzaciqbeulsm4