The paradox of Grey. On normative/non-normative patterns of female sexualityFifty Shades of Grey — there was much attention devoted to the books, then films and still is. This situation is due to the alleged revolutionary role of this work in discovering and transformation of feminine sexuality. The purpose of this article is to explain how the phenomenon of Grey turned out to be a marketing phenomenon and a social paradox. The "revolutionary" role of these pop-culture products has been limited

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... to abolishing the taboos of feminine sexuality. However, it does not cor­relate with the real sexual emancipation of women who seem to desire a man's domination in the erotic realm.