Achieving Strategic Benefits from B2B eCommerce: A Multiple Case Study of the Australian Automobile Industry

Philip A. Collier, Stewart A. Leech, George Tanewski
2003 Bled eConference  
A request from a powerful customer to use B2B e-commerce is a significant external stimulus for a supplier. Indications from extant research that considers the determinants of EDI adoption are that when customer power is exercised, supplier benefits from B2B e-commerce are typically diminished in the short term. However, with more information becoming available to suppliers using a wider range of electronic modes, suppliers need better advice about how to achieve inter-organizational strategic
more » ... lignment and gain benefits more quickly. A model of strategic alignment is proposed and tested using multiple case studies in the Australian automotive industry.
dblp:conf/bled/CollierLT03 fatcat:6sm64576vjgk7mvftkxxvyblua