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AbstractQuestionable behaviours that are perceived as more common also tend to be judged as more morally justified. Here we explore this phenomenon in survey data from 31 countries in the European Values Study, allowing us to examine the universality of the common-is-moral association. More than 35,000 participants rated eight questionable behaviours (e.g., cheating on taxes, having casual sex) on how frequent they are and how justified they are. We estimated common-is-moral associations bothdoi:10.1057/s41599-021-00791-0 fatcat:tqfe6lqizvbe5kcmlt7nl3sbaq