Exploring Futuring and Predictive Analytics for Developing Organizational Strategy

Victor Alan Starns
2020 International Journal of Business Strategy and Automation  
The study addresses the type of leadership styles that promote Innovation, transformational, and adaptive leadership—in this study of futuring, discussing the evolving role of the futurist within the organization. The discussion of the history of futurists within the organization for the public and private sectors looks at the part of the futurist to determine the relevance of today compared to 20 years ago. Also, it looks at how the futurist can utilize the futurist's techniques in their
more » ... zation. The study of predictive analytics addresses the use of predictive analytics with examples of companies that use predictive analytics, and the reasons they use predictive analytics—examining predictive analytics to determine if they are driving more informed business decisions. The article explores the relationship between big data and predictive analytics and if big data is responsible for the popularity of predictive analytics.
doi:10.4018/ijbsa.2020100101 fatcat:trgvys63wfayjhrh6djpdxr2bq