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Consumers' bounded rationality: the case of competitive energy markets
2004
Systems research and behavioral science
The recent liberalization of the energy industry provides a challenge for understanding the decision-making processes of the agents involved in their markets. In this new environment, it is of particular interest to investigate consumers' decisions with respect to energy efficiency for a range of purposes that include the assessment of government policy and traders' strategy intents. The neo-classic methodologies reported in the literature generally make strong, and not evident, assumptions
doi:10.1002/sres.644
fatcat:x6d6l7qatbbfdb4eupofszag3q