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A Seasonal and Multilevel Association Based Approach for Market Basket Analysis in Retail Supermarket
2021
European Journal of Information Technologies and Computer Science
Market Basket Analysis is an observational data mining methodology to investigate the consumer buying behavior patterns in retail Supermarket. It analyzes customer baskets and explores the relationship among products that helps retailers to design store layouts, make various strategic plans and other merchandising decisions that have a big impact on retail marketing and sales. Frequent itemsets mining is the first step for market basket analysis. The association rules mining uncovers the
doi:10.24018/compute.2021.1.4.31
fatcat:o652r7s2kvhapgkmpdgeklscs4