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The Power of Collective Endorsements
2016
Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems - CHI '16
Traditional medical fundraising charities have been relying on third-party watchdogs and carefully crafting their reputation over time to signal their credibility to potential donors. As medical fundraising campaigns migrate to online platforms in the form of crowdfunding, potential donors can no longer rely on the organization's traditional methods for achieving credibility. Individual fundraisers must establish credibility on their own. Potential donors, therefore, seek new factors to assess
doi:10.1145/2858036.2858289
dblp:conf/chi/KimKKFH16
fatcat:iyjrosmbzneu7myfbttgvih2ja