This paper has as central purpose of research to evaluate how the consumers via e-commerce perceive the aspects of logistic performance. The growth of internet sales consolidates e-commerce as a major retail channel. Market supply is made direct to the consumer, by a greater number of individual orders in smaller quantities and in a unique diversity of specifications. Deliveries are frequent for home addresses. Thus, logistics is associated with the transaction the consumer makes with the

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... . Therefore, it becomes coherent to investigate whether logistic performance influences consumer satisfaction. It is concluded that the influence of e-commerce logistics on consumer satisfaction of cosmetics is low so that logistics does not bring additional satisfaction, it only prevents the customer from being dissatisfied.