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Social norms are informal rules within a group or society. Despite the consensus that social norms affect behavior, there is an inherent tension in the cross-disciplinary norms literature between the conceptualization of norms as individual and collective phenomena. The present paper capitalizes on the potential of communication as the link between different levels of social norms to develop an integrative approach to normative social influences. Concretely, it refers to the differentiationdoi:10.24434/j.scoms.2022.02.005 fatcat:wxdrvl2x4rhg7netgtgicixde4