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Preface to the special issue on data mining for personalization
2008
User modeling and user-adapted interaction
The continued growth and proliferation of e-commerce, online services, and Webbased information systems, has led to an explosion of available content and resources in digital form. As a result of user interactions with these resources, tremendous volumes of clickstream, transaction, and user data are collected by organizations in their daily operations. Mining and analyzing such data can help these organizations determine the life time value of clients, design cross marketing strategies across
doi:10.1007/s11257-008-9060-2
fatcat:wktxkjytsbgnbhdevplo6s6wwu