A Study on Implementation and Service of Digital Watermark Technology Architecture for Distribution Management [chapter]

Manabu Hirakawa
2011 Designing and Deploying RFID Applications  
Introduction Recently, fake brand-name products and other problems concerning the manufacture of counterfeit goods, as well as the abundance of pirated music and movies, and the misuse of personal information, have been the subject of extensive news coverage. Numerous problems related to security have also been reported, in addition to the falsification of expiration dates and production location information labels on food products. As can be seen from these examples, consumers' trust,
more » ... y in regard to food safety, is at risk of being damaged. Information technology has advanced, and traceability has become technologically possible. However, I believe that a societal system for preventing such problems is lacking, and a fundamental reason for this may be a gap in perspective at the business management level with respect to the low-cost requirements of the market place. In society, individuals managing information are assumed to have good intentions. I believe that this system itself is beginning to fail. These problems are seen in the lower reliability of distribution systems, for example, the falsification of information about freshness dates and product origin. At present, the social system for preventing these problems is mostly defective, despite the technologically availability of traceability by means of information technology. Accordingly, new measures for dealing with these problems are urgently needed. It is important to note that ensuring safe distribution, improving security, and managing cost are not independent of each other, but are actually interconnected. In this research, I analyze these problems in the context of the societal system and propose a solution that uses digital watermarking technology. My focus is on different types of information carriers including multimedia content such as movies and music, distributed manufactured products. At present, the security rules for information carriers are complex and are not uniformly applied to specific objectives and applications. Applying digital watermarking technology to information carriers will allow uniform information to be given to various media regardless of the application and environment; further, mobile services can be provided that do not depend on specific hardware and software. These mobile services be affected neither by structural disparities in applicable systems and codecs, nor by differences of copyright management policy. www.intechopen.com Designing and Deploying RFID Applications 290
doi:10.5772/17514 fatcat:l5e5z6u2x5fnhd5qleygfsdz4q