A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit <a rel="external noopener" href="http://scriptamanent.sdutsj.edus.si/ScriptaManent/article/download/239/156">the original URL</a>. The file type is <code>application/pdf</code>.
The use of markers in web-based tourism discourses of World Heritage: A multimodal discourse analysis
<span title="">2018</span>
<i title="Slovensko društvo učiteljev tujega strokovnega jezika (SDUTSJ)">
<a target="_blank" rel="noopener" href="https://fatcat.wiki/container/3w3ghnxq5vcsvpt6cyhd2ftciq" style="color: black;">Scripta Manent</a>
</i>
Markers are important semiotic devices of tourism discourse in the creation of images of World Heritage Sites (WHS) as tourism attractions. However, they display information and explain its significance according to the discourses and social assumptions about heritage that govern their use. As alternative discourses emerge alongside mainstream tourism discourse, these introduce new dynamics in the use of markers, which may give rise to competing images of a same WHS attraction. This largely
<span class="external-identifiers">
<a target="_blank" rel="external noopener" href="https://doaj.org/article/89d9ca5274124650a480e910d777a685">doaj:89d9ca5274124650a480e910d777a685</a>
<a target="_blank" rel="external noopener" href="https://fatcat.wiki/release/3cicankw7fam7d6cdbk5wc3g3i">fatcat:3cicankw7fam7d6cdbk5wc3g3i</a>
</span>
more »
... r-investigated issue is at the core of the present paper, which focuses on a multimodal discourse analysis of markers in sample web-based tourism and indigenous discourses. While the main aim is to unfold the evidential-type of information and the epistemic-type of evidential information markers provide of a same WHS across these discourses, the ultimate goal is to highlight the practical implications the quantitative and qualitative results of the study may have for ESP learners of tourism discourse.
<a target="_blank" rel="noopener" href="https://web.archive.org/web/20200716180844/http://scriptamanent.sdutsj.edus.si/ScriptaManent/article/download/239/156" title="fulltext PDF download" data-goatcounter-click="serp-fulltext" data-goatcounter-title="serp-fulltext">
<button class="ui simple right pointing dropdown compact black labeled icon button serp-button">
<i class="icon ia-icon"></i>
Web Archive
[PDF]
<div class="menu fulltext-thumbnail">
<img src="https://blobs.fatcat.wiki/thumbnail/pdf/40/e4/40e42298939c88fba34d2bb7e9291597dccbc83d.180px.jpg" alt="fulltext thumbnail" loading="lazy">
</div>
</button>
</a>