This study examines the factors and characteristics that affect the actual transaction price of apartments in Mangmi-dong and Namcheon-dong which are administrative dongs within the same autonomous district, which are sub-markets of real estate in Busan by region and We want to check how it appears and the difference between branded and non-branded apartments. and additionally check whether there is a price difference between the upper apartment and the lower apartment above the average actual

more »

... ransaction price in the same autonomous district. As a result of the analysis, the ratio of branded apartments to the factors that form high apartment prices in the actual transaction price for each regional submarket is slightly different. The result that the brand value was not significantly reflected in the apartment price compared to the complex or location characteristics on the regional sub-market was derived. First, small apartments of old construction appear low apartment appear high apartment prices in Mangmi-dong. Second, because of high expectation and the possibility of new brand apartments after reconstruction brand apartment preference is clearly visible Namcheon-dong. When examining the price in the price ceiling system, it is needed to review brand value ratio and to devise additional improvement measures.