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In recent years, electronic commerce (EC) using a portable terminal has become familiar, and the number of people using online shops is increasing. Moreover, the number of companies entering the online shopping market is increasing, thus intensifying the competition between companies. As a result, a company that manages business to consumer (B2C) EC sites must consider providing more and varied services to attract customers. To capture more customers, these companies may also introducedoi:10.14327/iscm.12.21 fatcat:qxf4fjh4zng5xgayrhufjqitc4