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Research on the Influential Factors of the Success of 7-ELEVEn in Japan
E3S Web of Conferences
Developing a new market from a country to another is a challenge for any manager. This study extends to research the new business model of 7-ELEVEn (7-11) that helps 7-11 adapt to different national conditions, grow customer demand and achieve great success in Japan. In this article, mixed methods including quantitative and qualitative study are used to discuss this topic. The business model of 7-11 in the both United States and Japan are investigated, aiming to find the reasons for its successdoi:10.1051/e3sconf/202123502032 fatcat:dciusrefz5f63lcsvtpqcqeraq