The study of the effectiveness of technology transfer in Iran's automotive industry based on David's model (A case study of Iran Khodro Company)

Mostafa Fattahi
2015 International Journal of Academic Research  
Due to the efforts of all countries in the promotion of technology, Iran is also trying to acquire the technology of the day. Since the industry is a major driver of the economy, industries are trying to increase their level of knowledge and technology through some solutions. Therefore, one of the most common methods is the transfer of technology. The automotive industry is the mother industry that in many cases has used the technology transfer.If transfer of technology is not effective, it not
more » ... only does not lead to progress but also will lead to the loss of capital; hence, this study determined the effectiveness of technology transfer in Iran's automotive industry. With respect to the study of technology transfer of Logan automobile using David's technology transfer model in Iran Khodro Company, its effectiveness was evaluated in four axes of model and the results indicated that the effect is moderate. Key Concepts of David Al Gore's Model 1. Marketing: marketing is the final step in the process of the successful transferand effective transferred technology marketing. It is the recognition of the market and provision of a clear strategy for obtainingthe market. The art of marketing is a set of variables that are known as 4P. These are product, price, place and promotion. However, in recent years, development of global markets and communication technology have shown that these four factors are provided regardless of 4C that include variables of customer value, cost of customer, convenience and communication with the respective sectors in a fast, easy, visible, updated and integrated way. The category of communication is one of the factors affecting the effectiveness of technology transfer due to cultural issues, which should be considered.
doi:10.7813/2075-4124.20165/7-3/a.24 fatcat:jlxrqz5erbfr5daqdj37oe4jwy